Longview
A twice-monthly newsletter about how to write with uncommon clarity for work. It's based on Fenwick's 24 creative principles and told through stories about our work as a creative studio.
A twice-monthly newsletter about how to write with uncommon clarity for work. It's based on Fenwick's 24 creative principles and told through stories about our work as a creative studio.
This newsletter will help you think clearer so you can write clearer. Because what is writing but thinking through your fingertips? It is the skill of clarifying your ideas in private so you can be precise in public.
Twice per month, you'll join 1,700 others in getting a story based on a Fenwick principle such as:
🪁 No Creative by Committee
🪁 Strong Defaults
🪁 Share the Lore
If you're looking for copywriting hacks, this isn't the newsletter for you. Instead, you'll find it offers a philosophy on how to position yourself to achieve true writing greatness. Which is difficult. And slow.
Here's how we think about it: Taking the longview means learning to think beyond the present. It’s coming to love our limitations and growing enamored with the habits that ensure success not once, but repeatedly. It is being thrilled by a harsh critique, for you see its future benefit. It is asking, at each setback, what system led me here? And it is crafting everything you touch to endure.
Taking the longview means seeing everything for its long-term effects and treating it accordingly.
When we take the longview in writing, we realize that ideas matter much more than words, and for the greatest writing leverage, we train our minds.
He's been writing for B2B for 10 years now, first at Marketo and since for clients including Google, Salesforce, and Shopify. That said, Longview is a whole-team effort and the ideas are so thoroughly recycled we're really not sure who originated what.
Everything he shares is something Fenwick has tried or observed firsthand, told as honestly as we can manage it. (Oh hi there, dear client. Fear not. Your secret is safe.)
C'mon. Get in here.
